Privacy Policy

Effective Date: January 2025

FanFlux is a service developed by DonLynn Partners LLC ("DP", "we", or "us") is committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Notice describes how we use, share, and protect the data that we collect about you via a2adata.com or any other DP website where this privacy notice is posted or linked (collectively, this "Website"). It also describes how we use, share, and protect the data that we collect when we perform any activities related to the operation of this Website and associated services (e.g., when we send you marketing-related communications). Included in this Privacy Notice is information about your choices and legal rights in relation to such data.

Please note that this privacy notice applies only to data collected byDP through your interaction with this Website and through our performance of other activities that form part of the operation of this Website and related services. Other websites, including those provided by the DP companies and websites that may be accessible from this Website, are governed by their own privacy notices. We encourage you to review the privacy notices on all websites before disclosing personal data.

A. Data Collection

We collect or otherwise obtain data relating to you in a variety of ways. Such data may include personal data (i.e., data that alone or in combination with other data identifies you as an individual, such as your name, email address, phone number, and other data that can reasonably be linked to you as an individual). Additional details about the data we may gather about you can be found below.

Data collected from or provided by you

When you subscribe to our monthly newsletter, submit a question or request (e.g., to learn more about our data and services), sign up for an event that we are hosting, or provide us with feedback, we will collect data that you voluntarily provide, which may include your name, email address, phone number, employment details, and country of residence/geographical location.

We do not seek data that may be considered "special" or "sensitive" personal data (e.g., data relating to an individual’s racial or ethnic origin, political opinions, religious or other similar beliefs, or health or medical conditions) from this Website’s visitors. We ask that you do not share any "special" or sensitive personal data with us or post or upload such data on or to this Website. If you voluntarily share any "special" or "sensitive" personal data with us for any reason or we are required to collect such data as a result of legal obligations imposed on us, we will, where necessary, obtain your explicit consent to use such data, and we will use it only in the ways described in this privacy notice or at the point where you choose to share or disclose this data as well as in accordance with applicable law.

Data collected in connection with your use of this Website

As is true of most websites, when you visit and browse this Website, we will collect certain data automatically, including log usage data (e.g., when you view or click on content) and data from your device and network, including your IP address, browser operating system and version, device identifier and features, access dates and times, and referring website addresses.

B. Cookies and other similar Technologies

We use cookies and other digital technologies (collectively "Digital Technologies") for the purposes described in this section. The technologies we use may include:

persistent cookies, pixel tags, web beacons, clear GIFs, hereinafter referred to as "cookies" and
local shared objects (such as HTML5 storage).

We and our third-party service providers may use the data obtained through Digital Technologies for the uses described in the chart below.

Categories of Use Description

Authentication

To help us show you the right information and personalise your panel experience.

Security

To enable and support our security features such as to help us detect malicious activity and combat fraudulent participation.

Functionality

To improve your experience when using the Website. For example, these Digital Technologies can remember data such as your user name, language, or location preference. Remembering your choices helps the Website provide enhanced, more personal features.

To learn more about cookies, please visit http://www.allaboutcookies.org/

Google Analytics: We use Google Analytics, a web analytics tool that may set cookies in your browser, in order to help us understand how visitors engage with this Site. To learn more about Google Analytics' data practices, please visit this page. For opt-out options specific to Google Analytics, please visit this page.

Third-party providers

Additionally, certain email communications from us may include third-party cookies or similar technologies to track and report back to us the actions that you, as a recipient of the email, have taken (e.g., whether you have opened, forwarded, or deleted the email; whether you have clicked on the links contained within the email; etc.). We may combine data collected through these means with other data that we maintain about you in order to measure your interest in our products/services, events, and/or email communications and tailor our interactions with you. For details on how to unsubscribe from our mailing list, please refer to the "Use of Your Data" section below.

C. Use of your Data

In addition to the purposes outlined in Section A Data Collection, we will also use your data to operate, provide, and improve the Services that we offer to you. These purposes include:

To administer and manage this Site. To communicate with you about your interaction with this Site, process your request for information, or otherwise complete a transaction or service you request or authorize;
To contact you with information about our business, products/services, and events, as well as other information that we believe may be of interest to you (subject to obtaining your prior, opt-in consent to the extent required under applicable law);
For our internal business purposes. In certain cases we will use your personal data for purposes such as corporate transactions, audits, and data analysis; to conduct research and analytics about your use of this Site and interaction with us; develop new products; improve this Site and our existing products and services; identify usage trends; assess the performance of our advertisements; optimize our advertising campaigns; and determine the effectiveness of our communications. We may also use your data to protect the rights, safety, property, or operations of one or more Nielsen affiliates, you, or others;
To comply with applicable law. In certain cases, we will process your personal data to comply with legal obligations and/or respond to requests and communications from law enforcement authorities or other government officials.

As noted above, we may use your data for marketing purposes or to send you promotional materials or other communications about our business, products or services, and events that may be of interest to you. You may unsubscribe from our mailing list at any time by clicking on the unsubscribe link in any of our communications to you. After you unsubscribe, we will not send you further materials or communications, but we may continue to contact you to the extent necessary for the purposes of any services you have requested.

We will never use your personal data to advertise, promote, or market third-party goods or services to you. Additionally, we will not license, publish, or sell any of your personal data.

D. Legal Basis for processing personal Data (EU/EEA/UK)

Data protection laws in certain jurisdictions require that we only collect and process personal data where we have a lawful basis and set out in this privacy notice the legal basis upon which we rely in order to process your personal data.

If you are based in the United Kingdom or European Union ("EU")/European Economic Area ("EEA"), we will process your personal data for the purposes outlined in this privacy notice based on one or more of the legal bases listed below in compliance with both the UK and EU General Data Protection Regulations.

Legitimate interests: We rely on our legitimate interests, provided that such interests shall not be overridden by your interests, fundamental rights, or freedoms. In particular, among other things, we may process your personal data in reliance on a legitimate interest in: (i) effectively and lawfully operating this Website as well as the operation of our business and day-to-day affairs; (ii) communicating relevant information to you; (iii) conducting research and producing analyses; (iv) effectively delivering, developing, and improving our products and services; (v) managing, maintaining, and operating our IT and security systems; (vi) adequately protecting, defending, and safeguarding our networks; (vii) evaluating business and other corporate transactions; (viii) managing and enhancing protection against fraud, spam, harassment, intellectual property infringement, and risks to which we are exposed (e.g., crime and security risks); (ix) complying with laws and regulations to which we are subject, including, where applicable, laws and regulations of countries other than your country of residence; and (x) meeting our obligations and enforcing our legal rights
Consent: From time to time, we may ask for your consent to process your personal data for certain specific purposes. We will only rely on this legal basis for processing that is entirely voluntary (i.e., not necessary or obligatory).
Compliance with legal obligations: We may process your personal data if necessary for us to comply with a legal obligation arising under applicable law to which we are subject.

To the extent that we process any "special" or "sensitive" personal data relating to you, we will do so because either: (i) you have given us your explicit consent to carry out such processing; (ii) the processing is necessary for the establishment, exercise, or defense of legal claims; or (iii) you have made the data manifestly public.

E. Disclosures and Transfers of Personal Data

In connection with one or more of the purposes outlined in the "Data Use" section above, we may disclose your data to:

Other entities within the DP group of companies;
Third parties that provide services to us, such as system hosting, management and support; e-commerce and payment processing solutions; data analysis; facilitation of advertisements; data backup; and data security and storage services;
Relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding);
Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests; and
Other third parties as we believe necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to enforce our terms and conditions; (d) to protect our operations and those of any of our affiliates; (e) to protect our rights, privacy, safety, or property, and/or those of our affiliates, you, or others; and (f) to allow us to pursue available remedies or limit damages that we may sustain.

When we share personal data with third-parties for a specific purpose, they have access only to the data needed to provide the service, and may not use it for other purposes.

In addition, this Site may contain content and plugins from social media platforms, like Facebook ("Like" button), X, LinkedIn, and others. These plugins allow you to share information from this Site to your timeline or account. When you connect to these services, the third parties may store and/or access data (including through the use of cookies and other similar technologies) over which we do not have control. If you are logged into one of your social media accounts while visiting a webpage on this Site that contains a social media plugin, the social media plugin may allow the relevant social media platform to receive information that you visited this Site and link it to your social media account. We do not control these third-party platforms, and information collected is governed by the privacy notice of the third party that provides the relevant platform. We encourage you to review these platforms' privacy notices for more information.

F. International transfers of personal data

The FalnFlux service is not designed for use outside of the United States. Should the disclosures described in the "How personal data is shared" section above result in the transfer of your data to countries or regions with data protection laws that differ from those in your country of residence, we will respect applicable local laws regarding cross-border transfers of and access to personal data and take steps to ensure that appropriate safeguards are in place to protect such data.

That contingency includes the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, please visit https://www.dataprivacyframework.gov/.

The Federal Trade Commission has jurisdiction over DP (US), LLC’s compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

Internal Complaints Mechanism - (DPF)

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, The DP (US), LLC commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF should first contact Nielsen’s Data Protection Officer at: privacy.department@nielsen.com.

Independent Recourse Mechanism - (DPF)

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, DP (US), LLC commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Gibraltar Regulatory Authority (GRA) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF.

In certain circumstances, the DPF provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the DPF Principles.

DP remains responsible for any of your personal information that is shared under the DPF Onward Transfer Principle with third parties for external processing on our behalf, as described in Section "D - Disclosures of personal data".

To learn more about the DPF, please visit the DPF website.

G. Data Security

We maintain physical, technical, and organizational security measures to protect personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, disclosure, or access, wherever it is processed. We use generally-accepted industry security standards including physical, electronic, and administrative safeguards that are designed to help protect the data that we collect, use, and retain.

H. Data Retention

We will retain your data for as long as needed for the purposes described in this Notice and in accordance with applicable law.

I. Your Choices and Rights

You have choices as well as several rights regarding our processing of your data and we are committed to providing you with reasonable access to it and the ability to review and limit the use of such data in accordance with applicable law.

If you no longer want to receive electronic newsletters you signed up to receive or other marketing communications from DP, you can click on the 'unsubscribe' link at the bottom of such communications or update your email preferences here.

Depending on your country (or U.S. state) of residence, you may also have the right to:

Confirm whether or not we are processing your data and to request access to such data;
Correct inaccuracies in your data.
Delete data you provide or is otherwise obtained from you.
Obtain a copy of your data that you provided to us.
Restrict the way in which we use your personal data (e.g., if we have no legal right to keep using it);
Object to our processing of your personal data;
Withdraw the consent that you have given us to process your personal data (where we process your personal data on the basis of your consent); and
Lodge a complaint with the data protection or privacy authority in your (EU) country of residence regarding our processing of your personal data.

Please note that we may require proof of your identity before we can give effect to these rights.

Non-discrimination

We will not discriminate against you if you decide to exercise your rights under applicable law.

Identity verification when submitting your request

Because we want to avoid taking action regarding your personal data at the direction of someone other than you, only you or an "Authorized Agent" permitted to act on your behalf may submit a request. An "Authorized Agent" means a natural person or a business entity you have authorized to act on your behalf by providing your written permission. Please note, we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by you to act on your behalf.

Your request must:

Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal data or an Authorized Agent; and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data we maintain relates to you. To verify your identity, we will seek to match any personal data you provide when you (or an Authorized Agent) submit your request to any personal data we already maintain. If we are unable to verify your identity based on the data we maintain, we will let you know.

Your right to appeal our decision

If we refuse to take action on your request, you may have the right to appeal that decision depending on your state of residence. You may make such an appeal by submitting the required information here.

Additional information for EU/EEA residents

If you are unsatisfied with the way in which we have handled your personal data or any privacy query or request that you have raised to us, you have a right to complain to the relevant Data Protection Authority ("DPA"). You will find the contact details of the UK DPA here or those in the EU/EEA here.

Regional Information for US Residents

J. Use of this Site by Minors

We understand the importance of protecting the privacy of children, especially in the online environment. This Website is not designed for or intentionally targeted at children under the age of eighteen (18), and we do not intend to collect personal data from anyone under the age of 18 via this Website. If we become aware that we have collected personal data from a child under the age of 18, we will take reasonable steps to delete it.

K. Updates to this Privacy Notice

We may make changes to this Privacy Statement from time to time. The "Effective Date" at the top of this page shows when this Privacy Statement was last revised. Any changes will become effective when we post a revised version of this Privacy Statement on this Site. Your use of this Site is subject to the terms in the version of this Privacy Statement that is posted on this Site at the time of your visit. We encourage you to review this Privacy Statement periodically to remain informed about how we are protecting your data.